Head of Content
Director
As a mortgage broker, generating high-quality leads is only half the battle. Once that enquiry lands in your inbox, your ability to convert it depends heavily on your speed, your expertise, and how quickly you can navigate a maze of ever-changing lender criteria.
When you are dealing with a complex case - such as a self-employed applicant or someone with minor adverse credit - finding the right lender often means juggling five different tabs, chasing down outdated PDF guides, and wasting valuable fee-earning time on hold with lender BDMs.
That is why we are incredibly excited to announce the soft launch of BrokerBricks, a revolutionary new toolset built by our sister company, Echo Finance, designed specifically to solve this problem for UK mortgage advisers.
What is BrokerBricks?
BrokerBricks is a modular suite of essential tools for UK mortgage and protection advisers. Built by brokers, for brokers, the platform is designed to house everything you need to provide a 5-star service to your clients under one unified, fully-customisable login.
The platform operates using "Bricks." You simply pick and choose the Bricks you need to build your ideal workflow. While premium Bricks (like a full broker CRM) are available, the core research tools you need to place a case are completely free to use.
The Lending Criteria Brick: A free alternative to paid criteria tools
The cornerstone of the BrokerBricks platform is the Lending Criteria tool.
Historically, brokers have had to pay hefty monthly subscription fees for third-party criteria lookup systems like Criteria Brain or Knowledge Bank. BrokerBricks is disrupting the market by offering a incredibly powerful criteria lookup tool completely free of charge.
The Lending Criteria Brick allows you to cross-reference information from over 100 mortgage lenders in seconds. You can simply drop in a client's case details, see exactly who will lend to them, and immediately see the source of any "no" answers.
Crucially, all criteria changes are reviewed by the BrokerBricks team and pushed live with the lender's own wording, the source document, and the date behind every single answer. No more second-guessing if a lender's policy changed last quarter.
More free tools for your arsenal
Alongside Lending Criteria, the early access launch of BrokerBricks includes two other completely free tools to help you streamline your advice process:
-
Protection Criteria (Free): A pre-underwriting tool that surfaces the key medical and underwriting questions an insurer is likely to ask, based on your client's specific medical conditions and occupation. This allows you to research life and income protection cover with absolute confidence.
-
Calculators (Free): A suite of 26 different calculators built specifically for the broker view. Whether you need to calculate Stamp Duty, maximum affordability, loan-to-value, or bridging finance, you can run the numbers instantly and generate a clean, professional PDF to send directly to your client.
How BrokerBricks helps you convert your leads faster
If you are currently buying real-time, exclusive leads from the LeadCrowd marketplace, BrokerBricks is the ultimate companion tool to boost your conversion rate.
When a high-intent lead submits an enquiry, they expect fast, accurate answers. If a prospect comes to you with a complex scenario and you have to tell them, "I'll need to spend a few hours checking lender PDFs and get back to you," you risk losing their momentum.
By having BrokerBricks open on your dashboard, you can cross-reference their exact scenario against the whole market while you are still on that crucial first phone call. You can instantly tell them which lenders are likely to accept them and generate an exact stamp duty calculation on the spot.
This speed and professionalism instantly builds trust, turning a hesitant prospect into a committed client much faster. Less time spent on administrative research means more time spent closing deals and generating revenue.
Request your early access today
BrokerBricks is currently in its soft-launch phase, meaning early adopters can get ahead of the competition and start utilising the free tools immediately.
Say goodbye to juggling multiple logins, paying for basic criteria lookups, and drowning in PDF guides.
Want to streamline your advice process? Head over to BrokerBricks.com today to request your early access and start building a stronger, more efficient brokerage. And as always, when you are ready to fill your new, streamlined pipeline with high-quality enquiries, your LeadCrowd dashboard is ready and waiting.