Head of Content
Director
On LeadCrowd, there are three different ways to bid for enquiries: Sponsored Bidding, Simple Bidding and Advanced Bidding.
Sponsored Bidding is for leads that were generated through pay-per-click (PPC) campaigns while the other two are for leads generated via search engine optimisation (SEO) techniques. Here you can read about the difference between the three bidding types.
Sponsored Bidding
Sponsored Bidding is a way to buy enquiries that were generated through PPC. They consist of an ‘Advertising Cost’ and a ‘Lead Cost’. You are billed for your daily advertising spend and for every genuine lead generated.
Both costs vary depending on the lead type. For example, for adverse credit mortgage leads, the average advertising cost is £20 and each genuinely lead is billed at £15. Therefore, the overall average lead cost for this enquiry type is £35 (daily ad cost + lead cost).
With Sponsored Bidding, you can target leads by location, which means you have the option to attract relevant customers in specific postcodes.
Simple and advanced bidding
Simple Bidding leads are sold for a set cost per enquiry. There is no advertising cost for this lead type and the enquiries are predominantly generated via SEO campaigns from a selection of our websites and lead partners (relevant to the lead type).
We sell these leads to the highest bidder, always for an upfront payment. They must be purchased on a nationwide basis and, unlike with Sponsored Bidding, you cannot target specific postcodes.
To give a relevant example of how much our Simple Bidding leads cost, adverse credit mortgage enquiries are sold for an upfront fee starting at £30.
Advanced Bidding leads work in the same way as simple bidding but the lead buyer can select which of our websites and lead partners the enquiries come from. They are fixed-price, nationwide enquiries predominatly generated through targeted SEO campaigns.
We source SEO leads through our own websites as well from our lead partners, who we vet to ensure they are the best in the business. You can read more about them on our lead partners page.