LeadCrowd Vs. DIY Lead Generation

If you’re a mortgage broker or a financial adviser looking to increase your pool of leads, you’re likely trying to decide whether to buy them from a lead generator like ourselves, or invest more time and money into generating business yourself.

Here we explore the pros and cons of each option, and whether it’s possible to combine the two.

Buying leads from LeadCrowd

We generate exclusive, FCA and GDPR-compliant leads for a range of Financial Services sectors including Mortgages, Equity Release, Pensions, Life Insurance, Commercial Finance, Home Insurance and more. This makes it easy for you to select and purchase the types of leads you need as and when you need them from our self-service dashboard.

Buying pre-sourced qualified leads in a variety of business areas can save you significant time and money compared to generating them yourself. As well as investing financially in Google Ads for a wide number of keywords, you’ll usually need a robust and professional website to support your landing pages, and particularly if you’re planning to generate SEO leads.

Without a dedicated marketing team, developing leads in just one business sector can take up a significant amount of your time and resource, let alone focussing on multiple sectors. At LeadCrowd, we’ve done the tough part for you, and we offer both Google and SEO generated leads for sale at a competitive price.

Generating your own leads

If you have the time, money and expertise to build websites, it’s certainly possible to generate your own leads. To use Google Ads you’ll only need a fairly basic landing page for each Ad. However, you may need a fair number of them to cover multiple keywords in different business sectors. Also keep in mind that Google Ads are pricier, the more competition there is for the keyword you’ve chosen, which can make it hard to compete with larger firms.

Another option is generating SEO leads. This method takes a lot more time and knowledge of both web development and how SEO content is used to drive traffic that converts to leads. It’s a niche skill, and can be incredibly successful with the right marketing team, but is unlikely to generate many leads for a time-poor individual broker with minimal marketing knowledge.

So, while SEO is likely to be much cheaper than using Google Ads, you’ll need to think of this as a much longer term lead generation strategy. SEO content can take a few months or longer to become effective, and needs constant ongoing maintenance and updates.

How combining the two can maximise your potential

Even those businesses with a fully developed marketing team often combine both types of lead generation to spread their lead generation net wider. For example, you may find that you generate ample mortgage leads, but not enough pension leads. Lead generation firms, like ourselves, can help you fill any gaps in supply.

Lead generation also takes a substantial amount of time and resources, so if you’re short on either, it can be difficult to generate enough to meet your requirements. In fact, if you’re struggling due to a limited budget, we have a marketplace of leads available at a reduced price. These are simply leads that have not sold in real-time, that are immediately available at a discount, which increases the longer they remain unsold.

Knowing that you have a supply of real-time leads from engaged customers whenever you need them can take some of the burden off of relying solely on your own lead gen methods.

Weighing your options

Like any decision, there are pros and cons to each option:

Lead generation is much the same as any investment. Diversifying your portfolio is typically the safest option. It’s often beneficial to put time and effort into developing your own leads, which are specific to your brand. However, having a safety net, such as ourselves, to keep you going when self-generated leads are less fruitful, gives you the best of both worlds.

Are you a mortgage broker or financial adviser who needs leads to build their business? Sign up for an account on LeadCrowd for free and begin sourcing the enquiries you need today.