Targeting Mortgage Leads by Postcode

For many mortgage brokers, a lead is a lead, especially in the digital age, where it’s possible to serve clients nationwide, no matter where you’re based. However, it’s important not to dismiss the potential opportunities that come from geotargeting your leads.

At LeadCrowd, we talk a lot about working smarter, not harder and how combining self generated leads with paid leads can maximise your earning potential. But did you know that you can choose your LeadCrowd leads by postcode?

Below we look at how targeting mortgage leads by postcode can result in higher conversion rates, and better ROI.

High mortgage balance targeting

If you’re chasing high-value cases, you’re likely already filtering your leads by property value. However, going one step further and targeting purely affluent areas with high property value makes secure cases with higher mortgage balances even easier.

Buying leads that lead to a larger commission for essentially the same amount of work is not only an efficient use of time, but it ensures your marketing budget provides you with maximum ROI.

Buy-to-Let investor targeting

If you’re a buy-to-let specialist, you’ll know that professional investors aren’t just looking for any old rental property, they are looking for maximum yield. Brokers looking for BTL leads will therefore often benefit from targeting areas known for high rental yields, such as university towns or northern regeneration hotspots.

Choosing your leads by postcode area allows you to focus your time in those same areas landlords are motivated by. Not only will this give you the opportunity to source the right type of lead for your niche, but it will give you the opportunity to understand local market dynamics in popular investor locations.

Old school appeal

Despite the rise in nationalised financial services, when it comes to property purchase, there are also a host of buyers who would prefer in-person mortgage consultations. For example, the elderly, frail, or blind customers may feel uncomfortable with video calls and prefer you to visit them.

Geotargeting your leads by postcode can allow you to both find customers within a specific travel distance that would prefer a visit.

Focusing on local knowledge

Many brokers like to focus on areas they are already familiar with, such as their home town, when they first start out. When a lead comes in from a postcode you know like the back of your hand, you can confidently tailor your pitch about the housing market and local developments. And actually, despite many modern mortgage customers preferring to communicate remotely, customers still want a broker who understands their world.

Local knowledge builds instant authority, which can make it much easier to close a deal. Once you feel confident in your home town, you might want to expand your local knowledge to include the next few towns, a major city, or even the whole county. Targeting your leads by postcode area allows you to offer a national service, whilst retaining a local focus in your preferred areas.

How LeadCrowd can help you target leads geographically

Most lead generation platforms force you to take what you’re given. You end up paying for leads that are too far away, too small, or in areas you don’t understand.

LeadCrowd is different.

Our marketplace features a built-in postcode filter, so that you have the precision you need to grow your business on your terms. Here’s how:

• Filter by postcode: Select exactly where you want to work. No more wasted time on leads you can't service effectively

• Low cost local leads: Access high quality leads in your immediate area from our marketplace

• Nationwide flexibility: If you prefer to cast a wider net, you also have the option to target nationwide leads

If you’re a mortgage broker or financial adviser who needs leads to build their business, sign up for a free LeadCrowd account today and filter by the postcodes that matter to your business.